Exhibition Design & Build / Interactive Content / Event Management
Standing out at The Open means competing against global brands with enormous budgets – so when VisitScotland asked Speakeasy to create their presence at St Andrews, we knew it had to be something genuinely memorable. Our answer was ‘The Home of Golf’: a fully interactive stand built around a bespoke 6-hole crazy golf course recreating iconic Scottish landmarks, set within a gallery of full-height large-format prints showcasing Scotland’s most celebrated courses. A large interactive touchscreen – loaded with archive footage, Open Golf history and a visitor quiz – invited people to linger and explore, while the crazy golf drew in families and enthusiasts alike. Visitor numbers far exceeded previous years, with leads and favourable contacts increasing fivefold compared to earlier stands.
Designed, built and fully managed by our team from our Scottish workshop, the stand ran smoothly across all 10 days of the event – navigating the strict accreditation processes, tight access windows and limited on-site facilities that come with major temporary venues. All structural elements were either recycled or returned to our 15,000 sq ft storage facility for future use.