For over 15 years, Speakeasy has partnered with Newton Investment Management to deliver their annual conference, evolving the event year-on-year to meet changing audience needs. In 2023, we developed a fully integrated hybrid format that combined a live event in London, a broadcast studio in Boston, virtual speakers from around the world, and a bespoke virtual event platform. Working closely with the Newton team, we created the event theme, Elevate, and developed a complete visual identity to bring it to life.
To reflect the theme, we selected the iconic Sky Garden in London as the venue, creating a TV-style studio environment with staging, AV production, branding and event furniture throughout the space. Our team managed all aspects of speaker preparation, content development and technical production, ensuring seamless interaction between speakers and hosts in London, Boston and online. Live and pre-recorded content was delivered across the venue’s large LED screens and streamed globally through the event platform.
The hybrid approach significantly expanded the event’s reach, bringing together in-person attendees in London, virtual attendees across the UK and virtual attendees in the US. Through the event platform and app, both in-person and online audiences were able to engage equally through Q&A, polling and session content. By recording presentations and making content available after the event, Newton was also able to extend the impact of the conference beyond the live experience and reach an even wider audience.