Speakeasy partnered with the Scottish Government to deliver its flagship In the Service of Scotland staff engagement event, designed to bring colleagues together around a new organisational vision. The event aimed to inspire, inform and connect staff across the organisation, helping them understand their role in delivering ministerial priorities while creating opportunities to share ideas, learn from one another and feel part of a wider Scottish Government community.
For the event, Speakeasy designed and delivered a three-day virtual experience featuring a festival-style programme of live and pre-recorded content, interactive workshops, wellbeing sessions and networking opportunities. A bespoke event website, registration system and online platform provided delegates with a seamless experience, while a temporary broadcast studio at St Andrew’s House enabled ministers and senior leaders to engage directly with attendees. Following its success, the event evolved the following year into a hybrid format, with live audience hubs in Edinburgh, Glasgow and Aberdeen connected through a fully integrated digital platform.
The event achieved exceptional levels of engagement, with more than 5,000 session attendances during the virtual programme and a further 1,250 on-demand views in the weeks that followed. Attendance increased further the following year, reaching 8,376 session attendances across the hybrid programme, alongside 1,425 post-event views. By combining engaging content, interactive technology and flexible delivery formats, the event successfully supported the Scottish Government’s organisational objectives and strengthened connections across its workforce.